Sunday, March 10, 2013

Foolish Real Estate Photos


Consumers just spend a few seconds looking at a MLS Listing and you need to attract their attention. If there are no photos or poor quality photos, they will pass the listing. They could be interested in the property, but skip it because of a bad presentation.
Choose the pictures wisely. When going through Listings for Lake Worth Homes for Sale and Boynton Beach Homes for Sale, I had to decide which to send to my customer. These were Listings not sent.
The first one was taken on a stormy day. The picture was dark and the house didn’t stand out. If the conditions aren’t right, come back another time. Wouldn't it be better buying a home where the sun shined instead of looking like a tornado was going to hit. 
Pictures of the Home where it looked like they forgot to turn on the flash. Nothing was clear.
The main picture was of the bathroom, with a mop and bucket featured. At least, they were used to clean.
There were the same 5 pictures of the front and nothing else. Would have been okay, if the lawn wasn’t dead.
Nothing was cleaned up. Sink had dishes, laundry basket on bed and a litter box in the Den. It might end up like that after they move-in, but they probably want to do it themselves.

High- Resolution photos should be the only ones used. Cell phone pictures are not the quality that should be presented. 
Have the property cleaned and straightened up. When the house is filled with clutter, tying to visualize what the Home will look like with their furniture is much easier if they can view the pictures with clean, uncluttered areas.
What picture should be the main one?  This is the picture they see when they go through the MLS, Realtor.com and other sites. Show the picture that offers up the best features of the House. If the Kitchen is a main selling point, place that one as the main photo. Using the Exterior Photo might not be the best choice to stop customers.
Showing photos of the rooms are necessary. While the exterior might look great, they live inside. The bedrooms, living room, kitchen and others should be included. This will make people come back and look at the Listings.
Make sure to post all the pictures possible. Too many listings have no photos or just one. If you don’t have pictures, don’t list it. Customers might not come back to it.
 I guess I’ll go take some of Homes for Sale in Lake Worth and Homes for Sale in Boynton Beach.

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